Constant changes in the marketing landscape usher in changes in the business landscape, but what remains unchanged are marketing strategies that compel prospects and existing customers to buy your products and services.
Today businesses need to employ an artful mix of old and new marketing tactics to be a top performer in their given market sector.
Below are 5 Helpful Tips for ensuring your Content is “On Trend”
Keep it On Point:
Whether you’re updating your web pages, or creating a blog post, a mail drop, event invitation or e-newsletter, the copy should be targeted to your ideal customer and straight forward to read. Simple and straightforward works.
There is a key saying in the design world that works across all sectors… ‘Simplicity is the best form of design.’ Stick to this rule and you can’t go wrong.
If you’re not the best writer, then engage the services of a Creative Copywriter… the services of a Copywriter are worth their weight in gold!
People are more likely to engage if there’s a great visual. Consider current market trends to ensure your creative projects are attention grabbing. Also, consider using information graphics to illustrate an offering or add dimension to a process.
Make it Personal:
Make the effort to get to know your subscribers and followers. Knowing your audience, what they are looking for, what they are buying, is essential.
Combine that knowledge with a dash of your own personality and you have a winning combination. Showing realism behind your brand while being mindful of your audiences interests, needs and wants will cement their loyalty.
Consider Search Engine Optimization (SEO) to help. Consider keywords that potential customers are using to search for your services. Applying these to your website and blog posts will prove beneficial in getting your content found and generating awareness.
Become the first point of resource… a hub for potential customers to turn to:
Being a thought leader is multi-faceted and delivering original content for blog posts, strategies and incentives will not only keep people interested, but give them a reason to return to your site and social channels. If you can become a hub and a font of all knowledge then you can cultivate a fantastic following and potential customers will turn to you to help them improve their business propositions.
Now that you’re armed with these helpful hints… what three things will you start, stop or change this year?
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