Better strategic partnering and insights are marketers’ top priorities in 2015, plus more insights from our annual report.
Spending is going up, but where is the money coming from? We’re still in s recession in many parts of the world aren’t we?
Among all the talk about social media and big data, who’s in charge of managing it? And with all these changes, are marketers happy in their roles?
Take a look at what they had to say for themselves this year:
Note the rise in Print spending… we have seen this too as companies go back to well designed brochures and direct marketing to promote their businesses.
Information courtesy of Strategy.ca read more: http://strategyonline.ca/2014/12/10/state-of-the-marketing-nation-3/#ixzz3LVVEeKQa