When I was watching Eddie Izzard at the M.E.N. Arena last night he would round up a gag / series of gags with the phrase “That’s a true story” or “And that’s almost a true story”
Story telling is arguably the best way to promote your business… especially to those you have not met before say at a networking event or training day.
The stories themselves don’t have to be “wholly” true and can be slightly fabricated if needs be to make them relevant to your business. A well crafted story will make you stand out and be remembered and they work a treat!
What’s your story?